The Strategy & Data Behind African Sport.
While the world watches the matches, we examine the business behind them. Follow the money, analyze the deals, and spotlight the builders.
Examining the ecosystem shaping a multi-billion-dollar opportunity.
The Business of African Sports is a new media platform focused on the strategy, finance, data and decision-makers powering African sport. We analyze the deals, follow the money and spotlight the operators building the future of the continent.
Focus Areas
Strategy
Operational frameworks, from football federations to emerging leagues.
Finance
Sponsorship models, private capital, and athlete entrepreneurship.
Data
Sports-tech analytics and market insights across the continent.
Operators
Spotlighting the decision-makers shaping a multi-billion-dollar ecosystem.
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